Avid Media Composer 7 Extends Real-time Production Everywhere

Avid unveiled Media Composer® 7, featuring accelerated and simplified file-based workflows including optimized HD delivery from high-res source material and automated media operations. In addition, as a key component of the Avid Everywhere vision, the new release offers Interplay® Spherefor Mac support, extending real-time production everywhere. Used to edit more top-tier content than any other nonlinear editing (NLE) solution, Media Composer software is now available starting at $999 USD—bringing unprecedented value to post production editors.

FFV Now Offers Straight-to-Avid Editing Workflows

In a move that will deliver powerful new efficiencies for its rapidly growing base of Avid® customers, Fast Forward Video (FFV) announced native Avid DNxHD® support for its multiformat, straight-to-edit digital video recorders (DVRs), the sideKick HD™ and sideKick HD Studio™. By recording video directly in the Avid DNxHD format, the sideKick HD systems enable the seamless movement of high-quality video content into Avid editing workflows.

“Avid Media Composer is one of the world’s most popular digital nonlinear editing systems, and now ......

Avid Brings Big-Screen Moviemaking to the iPad

Avid announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid Studio for iPad allows users to quickly and easily create and share exciting, highly professional multimedia experiences, wherever they want to. As a special launch promotion, the rich capabilities of Avid Studio for iPad are available for the introductory price of only $4.99.