Sony introduces new XAVC 4K recording format

Sony has today launched the new XAVC recording format that will be at the heart of its new industry-leading 4K products. Sony’s XAVC provides a dedicated 4K format that will encourage the adoption of 4K beyond feature films, in genres such as TV Dramas, Entertainment shows, Documentaries and Commercials.

“The new XAVC format underlines Sony’s commitment to bringing high quality content to the mainstream consumer market” said Takao Yoshikawa, Corporate Vice President at Sony. “The quality of HDTV program recorded in 4K is simply