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Tuesday, July 12, 2011

AVID OFFERS SPECIAL CROSSGRADE PROMOTION FOR FINAL CUT PRO USERS

Avid announced it is offering a limited-time Final Cut Pro Crossgrade promotion for qualified Final Cut Pro customers.

Available now, this crossgrade offer is designed to provide a fast, cost-effective path for Final Cut Pro users to implement Avid’s award-winning professional editing solution—Media Composer®. With Media Composer, designed and built for Mac OS and Windows operating systems, customers can boost productivity and advance the storytelling process with capabilities such as native support for a wide range of formats, multicam support, easy media and project sharing, and integration with third party systems, among others, that are critical to supporting today’s professional production requirements.

“We are pleased to provide existing Final Cut Pro users with the opportunity to obtain Media Composer and augment and complement their existing workflows,” said Paul Foeckler, vice president, creative professionals products and solutions for Avid. “Users who may be facing uncertainty now also have access to a Mac OS native industry-leading editing solution from Avid – a company that is dedicated to listening to their needs through our commitment to openness, collaboration and innovation in professional editing workflows.”


Recent enhancements to Media Composer include support for third-party video interfaces from AJA and Matrox, expanded native format support with AMA, as well as Avid PhraseFind and ScriptSync—unique, time-saving features that dramatically accelerate the editing of scripted and unscripted material. Moreover, Mac and Windows support, real-time mix and match, integration into industrial-strength professional workflows, and interoperability with Pro Tools®, Symphony™, and Avid DS, as well as popular finishing systems, make Media Composer one of the most powerful and versatile editing solutions on the market.

http://www.avid.com/mc